Daily Orbit

For decades, the logistics industry has relied on phone calls, spreadsheets, and manual data entry to keep tabs on freight in motion. A dispatcher calls a driver, the driver gives an ETA, the dispatcher updates a whiteboard or spreadsheet, and then someone else relays that information to the customer. It works, but it is slow, error-prone, and expensive. Over the past few years, a better approach has emerged: freight tracking automation. This shift is not about replacing peo